Brand & Logo
The HRFlowTech brand
Our visual identity signals clarity, flow, and trust — a modern HR platform built for growing teams. Use these assets to reference HRFlowTech in partner sites, press, and integrations.
Logo lockups
Always keep clear space equal to the height of the logomark around the artwork, and never recolor or distort the logo.
Color palette
Our palette is anchored by Flow Indigo and Deep Navy, the two colors that form the interlocking mark.
Typography & voice
HRFlowTech uses Manrope with Public Sans as a fallback — approachable, geometric, and highly legible across dashboards and marketing surfaces. Write in a confident, service-minded tone: short sentences, plain language, and a focus on outcomes for HR teams.
Usage guidelines
- Do not rotate, skew, recolor, or add effects to the logo.
- Maintain clear space equal to the height of the logomark on all sides.
- Never place the primary lockup on busy imagery — use a solid panel.
- Refer to the product as HRFlowTech (one word, two capitals).
- For press inquiries or partnership assets, contact us.